1eq Launches its Mobile Health Application For Pregnancy, Babysteps.
D.C startup 1eq had originally planned to become a massively ambitious patient engagement play that seemed to stretch out to all corners of digital health. As of recently though, it has decided to narrow down its focus on one particularly health subject, Pregnancy.
Headed by co-founders Juan Pablo Segura and Anish Sebastien, the Georgetown team has recently launched its BabySteps OB on the App Store, a to-do-list creator for expectant mothers that allow their doctors to monitor progress and sport any warning signs. At the current moment, the application will be available to a small population of patients through a pilot program with GW Medical Faculty Associates, in which they have hopes of beginning during mid-May.
The applicaion is a part of a burgeoning category called “mobile prescription therapy” as Segura explains it. Patients will be prescribed on the application upon confirmation of their pregnancy. Babysteps will provide diet recommendations, such as if they can eat cheese, help with appointment scheduling, and pulls data from a wireless scales and blood-pressure cuffs, among other tools. If this application detects something abnormal such as weight for example, and immediately alerts a nurse.
“You can potentially detect a high-risk pregnancy,” Sebastian said. ”The only time a provider interacts with our technology is if there is some sort of deviation from the norm.”
For a startup like 1eq, teaming up with a health care system provides them with a workaround to challenges of scrambling for attention on the application store, which is swamped with consumer health applications, including several others utilizing some variation of the name “babysteps”
Currently 1eq has a full-time employment of seven and four part timers, has secured over $1.1 million since its launching from investors which include Kensington Partners and the Ense Group.