5 Perfect Examples Of A Minimum Viable Product
In the previous article, we talked about how to get your MVP funded by a VC. In this one we will go through a few successful and awesome examples of a minimum viable product, so that everyone can have a better understanding of what a minimum viable product is.
We all know Twitter is huge now. It has grown from a small little apartment startup to one of the biggest social media giants. The company went IPO last year and stock prices continue to soar. Did you know that Twitter started off with a simple sketch? After the sketch, they put together a simple splash screen and was still able to acquire new users because it was something new to everyone. Here is a picture of the early day sketch.
Grockit was founded in 2007 to enable social learning, specifically test preparation (SAT, LSAT, etc). The company used agile development to get a product out quickly and continues to use this method in continuous deployment. On a typical day, Grockit’s online learning platform hosts 1,000 cross national border interactions and supports users spanning 150 countries. Grockit actually gathered potential customer’s problems before they actually moved any further. They build their minimum viable product after creating a sign up form that asked potential customers what they want. This not only allowed them to build a minimum viable product email list but also allowed them to build a product that customers actually want.
Dropbox currently has over 4 million registered users. The cloud storing startup started off with a splash page as their minimum viable product. The splash page had a short demo video and a box to collect emails. Eric Ries was known for bringing alive the MVP concept, and the founders of Dropbox was a big fan of Eric’s blog. The founders of Dropbox followed the concept throughly and launched Dropbox. Within 15 months Dropbox went from 100,000 registered users to over 4,000,000.
Linkedin wasn’t one of those startups that reached fame on the first day they started. The company started off with a simple page where you could login and invite your friends to join Linkedin as well. The page was not fancy at all but yet it had some strong call to action buttons that attracted users to invite their friends.
Groupon is the bread and butter of minimum viable products. Groupon started off writing coupons to people who purchased them, then slowly moved up to using a file manager program to create coupons and personally emailing their customers with it. As the customer database grew, the startup upgraded to WordPress. From then on, Groupon has became one of the biggest daily deal websites in the United States. The startup moved slowly and cautiously, leading them to success.
There you have it! 5 Perfect Examples of a minimum viable product. Don’t wait, go create your own minimum viable product today!