Adobe Expands Its Marketing Cloud With Brand New Services.
This Tuesday, Adobe recently rolled out a series of services for its Marketing Cloud that will stitch audience profiles together, advertising mix planning and content management tools across mobile and Web channels. The company has also launched its support for Apple’s iBeacon technology.
This move was announced at Adobe’s digital marketing conference held in Salt Lake City, bolstering the software company’s marketing cloud. Enterprise software companies have been overtaking up cloud marketing vendors and combining them together in suites. Although Adobe had begun to mix creative content, analytic and other assortment of tool during the acquisition craze.
For example, the Oracle had managed to acquire BlueKai as its data management platform and plans to integrate it with Responsys and Eloqua, another duo of marketing software outfits that were also acquired. Adobe also acquired a data management platform named Demdex in 2011.
Adobe at the mean time cannot leisure around due to its competition against other enterprise software venders, such as IMB and Oracle, that are giants compared to the company. They need to continue staying on their toes and keep advancing the marketing train and put some shine on Adobe’s recent move to support Apple’s iBeacon, which will add location data in areas such as stores, stadium and other places.
While marketers have not begun to use iBeacon in a larger scale, they have began to try and experiment with more local promoions based on where their customers are. time spent in and area and other various data. Senior product marketing manager of mobile Adobe, Ray Pun, commented on Apple’s recent release of certain specification for iBeacon. but stores and stadium are highly likely to use proximity marketing technology real soon.
“The millennial audience is used to receiving a lot of messaging so marketers can enhance the shopping experience and get more analytics,” said Pun.
Adobe’s key feature services that will be included in its marketing cloud are:
- A master profile, which provides a single customer profile among all marketing channels and include third party system integration and behavioral data. The idea behind the master profile is that marketers can provide more personalized ads with contextual data.
- Shared assets across Adobe’s Marketing Cloud. In a nutshell, the connection with Creative Cloud will make it easier to create content and distributed it across channels.
- Marketing mix planning that gives marketers the ability to see offline and online ads across television, print, public relations, events and search, display, email and social channels.
- Mobile app development tools to deliver personalized apps and ad messages. What’s most notable about Adobe’s mobile app development platform is that it gives marketers and developers an avenue to create content and distribute it.
- The release of Adobe Experience Manager that simplifies asset delivery across apps, communities, sites and interactive forms.
- Adobe Target Premium, which provides automated campaign management as well as cross-sell recommendations. Target Premium’s aim is to automate decisions and scale personalization based on algorithms.