Apple Purchases Social Recommendation Service Spotsetter.
Apple has recently been reported of acquiring a startup known as Spotsetter, a service that’s in its very own worlds “provides personalized recommendations for places to go,” such as restaurants,stores and entertainment venues.
This startups’s technology allow it to place social data on top of the digital maps, which doesn’t leave too much of an imagination as to how Apple might have use of its most recent acquisition.
Spotsetter’s Android and iOS application gathered data from a variety of sources, these included friends recommendations and social medial sites. A user could search through places, categories or keywords to find out more about a particular location, with special attention paid to friends opinions on various venues.
This deal was originally discovered by TechCrunch, who received the information from an anonymous source, comes a week right after the Silicon Valley-based Spotsetter announced its software being pulled from the app stores.
In a short statement posted on their website. Spotsetter co-founder Johnny Lee hinted that something was afoot, stated that his team still had some “big dreams for personalized search for places,” further adding that he looked forward to seeing “great progress in this area.”
While neither company have yet to officially make any announcement about these recent reporting on the acquisition, it seem that the deal is actually real with both Lee and fellow co-founder Stephen Tse are now listing Apple as their current place of employment on their respective LinkedIn pages.
As for the remaining members left with the Spotsetter team, its been stated that only “some” of them have made the move towards the Cupertino area.
Following Apple’s awful launching of Maps during 2012, the tech giant has been steadily developing to revamp the software with gradual improvements and a slew of mapping related acquisition over the past couple of years.