Best Social Media Metric Tools For Your Startup
Social Media is an important part of every business. More and more jobs have been opened up for social media professionals in the past few years. Measuring your social media metrics are important. You have to know your startup’s ROI, campaign returns, audience reach, trends and many more.
Best Social Media Metric Tools
1. Facebook Insights
There were a few startups that went out of business as soon as Facebook Insight was released. Facebook Insights provides developers and Page owners with metrics about their content. By understanding and analyzing trends about usage and demographics as well as consumption and creation of content, you can be better equipped to improve your business and create better experiences on Facebook. Most data is shown in a graph format and will tell you whether or not your audience have been engaging with your page or not. For example, if people link to your site in their Facebook status message, that data is included in the analytics for your domain. You can access sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience. This makes Facebook Insights one of the best all in one social media metric tool. You can find a list of your insights and pages here: https://www.facebook.com/insights/
2. Twitter Analytics
Twitter analytics is one of the best social media metric tools. It has not been around for as long as Facebook’s tool, but still a very powerful social media metric tool. The metrics and layout is extremely data driven. Twitter analytics give you the ability to track multiple components of your Twitter Ads activity, learn more about the behavior of your customers and adjust your campaign to drive better results. If you are familiar with promoted or sponsor tweets, then Twitter analytic is a must have metric tool for your monitoring and measuring needs. You want to know whether or not your startup is reaching the correct potential clients/customers. You’ll see the fundamental metrics for your Promoted Tweets and Accounts campaigns, including impressions, Retweets, clicks, replies and follows, as they happen. Larger brands can also see these metrics for their Promoted Trends. Twitter analytic also has a data timeline of your account so that you can check your entire startup’s journey. https://analytics.twitter.com/about
Life when your working on your startup is tough. In the startup world, the more you can automate the better. Buffer might not have the strongest and most data given analytics, but it is still a powerful social media metric system that automates your social media. Buffer will not only schedule tweets or post for you, but will also help you choose the best time to release your post. It is fully automated and all you have to do is click on the Buffer button after inserting your post. On the analytic side, Buffer still provides an excellent platform for you to check your analytics. You can view all your stats from retweet counts, to potential reach, mentions, favorites and many more. The interface also isn’t as overwhelming as the Twitter of Facebook analytics. To make things even simpler, Buffer released a Google Chrome extension for more submitting ease. https://bufferapp.com
Hootsuite is an all in one package to track all of your social media accounts. Being an all in one social media metric tool, you will not better able to view as many metrics as the single focus tools mentioned above. Nevertheless, Hootsuite gets everything done and gives you accurate data all at once. Probably one of the best thing about hootsuite is how it allows users to schedule everything so that you can use your time to focus more on your startup projects. Hootsuite is used by some of the biggest companies such as Sony, Pepsi, Seagate and many more. https://hootsuite.com
5. Simply Measured
Simply Measure is another all in one social media metric tool that displays top notch data in an elegant interface. Facebook, Twitter, Vine, Instagram, YouTube, Tumblr, LinkedIn, Google+, Klout, and Google Analytics; Pinterest coming soon. With Simply Measured, analysis doesn’t stop with one profile. Measure the cohesive relationship between each network, your competitors’ social profiles, and how your audience interacts throughout the entire social space. One of the best features of Simply Measured is how it allows you to export your data either to an excel sheet, view it on their platform, or even export to a powerpoint file. Download complete Excel reports including fully functional charts, graphs & data tabs. This is perfect for social media managers or startups who need to create reports for their investors and board.