Breeze by RunKeeper Tracks Down The Level of Activity.
RunKeeper has recently launched a new iPhone 5 application this morning dubbed Breeze, which is aimed for not only runners, but walkers and casual exercisers. The apps uses the phone’s M7 motion core processor to track the user’s movement all day.
“Breeze gives you simple insights into your daily activity and motivates you to make fitness a bigger part of your life,” the company writes in an introductory blog post. “Breeze starts by tracking all the steps you take — but it goes far beyond your average pedometer. Breeze tells you where and when you are moving throughout the day, offers personal daily goals, motivating notifications that are subtle yet persuasive, and celebrates big moments and achievements. You’ll gain more insight into how your daily activities through a simple, easy-to-use interface.”
The application tracks the users movement continuously throughout the day, and sends a push notification to inform them on their progress for reaching their pre-set goals It’s also been designed to help give users an idea on when they’re moving throughout the day and when they make possible be able to continue on some extra exercise. Lastly, the application will give recaps of of the movements completed during the previous day, every morning and allowing users to compare their workout form each day or averages.
During the Xconomy event during the previous month, RunKeeper CEO Jason Jacobs talked about how he view passive tracking on phone fitting into the activity tracker market as time passes. compared to dedicated devices like that Fitbit or Moov.
“What we started to notice was this fitness-specific hardware was on a road to nowhere, because over time it’s on a path to commoditization and how can they possibly maintain these margins when there’s less and less differentiation and more and more players in the market?” Jacobs said at the time. “So from a focus standpoint, we’re squarely focused on being the software that powers the fitness component of phones and, in general, wearables. And while we still plan to integrate with the third party inputs, we don’t think the standalone devices that are fitness specific are the vehicle that is going to take this stuff to the mass market. We think it’s going to be the phone.”
Due to its reliance on M7 co-processor to provide a ongoing tracking without exhausting the battery, the application will currently become available for the iPhone 5s.Although the company commented that it is looking for ways to expand the Breeze app towards other devices, Other future plans has included deeper integration with RunKeeper’s flagship application and more persona specific feature and notification, which will likely contain the same features Jacobs has previously spoken about.
“If we know that you’re supposed to run 10 miles tomorrow or today and we know your schedule and we know that it’s raining outside, we also know when it stops raining,” he said at the time. “Or we don’t today, but we sure could, the technology’s there. Right? So what if we pinged you and said ‘Hey it stopped raining, might be a good time to get in that 10 miles,’ since we know you have two hours free in your schedule? It’s scary, but it’s incredibly powerful if harnessed for good.”