Chuice Launches Partnership with Global Natural Food Supermarket.
Chuice, the delicious and innovative “real food” in a bottle has announced a local partnership with supermarket chain, Whole Foods Market, as the newest retailer. Launching August 1st, Chuice will be available for purchase in both the Buckhead and Midtown locations and is slated for distribution to all eight Metro Atlanta stores by November, 2014.
Consumers will be able to purchase this convenient health food innovation in 12 and 32 ounce bottles, which has an increased longevity due to the new process of high-pressure pasteurization (HPP). HPP is a process that applies pressure to the bottled product without using heat or chemicals. This allows the product to enhance safety and extend shelf life while retaining nutritional value and freshness.
Sujit Sharma M.D., Harvard Medical School trained and a practicing emergency room pediatrician at Children’s Healthcare of Atlanta, is the CEO for the startup. “This is an opportunity to be part of a solution oriented approach to disease prevention,” says Sharma. “Chuice is far more than just ‘juice’, containing high quantities of nutrient dense fiber missing in almost all drinkable refreshments on the market. Nuts and seeds in Chuice also provide high quality protein, as well as healthy fats, that are also missing from most juices. The result is a complete meal”
“We are honored and excited for this opportunity to reach more shoppers searching for convenient natural products that help them adopt healthier lifestyles for the whole family. With more interest and support, as a concept, our goal is to increase sourcing of local ingredients and expand our presence throughout the South Region rapidly. We want to develop a model that unites the interests of health and sustainability…Innovation for a better future.” Per Stephen Corradini, VP of Purchasing Whole Foods South Region, “Whole Foods Market is very excited to partner with Chuice in the launch of their new product line as we feel our customers will respond well to the freshness and culinary creativity in their products.”