Closely Secures $3M to Turn Its Social Analytics App Into a Business.
A Mobile-first technology company that empowers small business to participate more effectively within the digital market known as Closely, has recently announce that it manage to raise over $3 million Series A funding round. This round was led by Grotech ventures with participants from Steadfast Ventures and CNF Investments. This new funding will be utilized in creating the company’s SMB marketplace platform, Perch and expand support for small businesses throughout the entirety of North America.
“The team at Closely is addressing a universal challenge for marketing tech providers and that is simply that no one is getting the attention of the SMBs, said Joe Zell, general partner for Grotech Ventures. Closelys Perch platform serves up valuable everyday information and ideas that engage business owners, and then identifies solutions specific to their business based on their marketplace behavior. Its a compelling disruptive product and business model!”
Closelys award-winning application, Perch, has become one of the most recognized must-have mobile business applications for small business owners and marketers. With Perch, Closely provides easy compelling ways for SMBs to absorb and approach their digital marketing backed up by real-time monitoring of social, mobile, promotions and reviewing activities.
During the past year, the company has revealed its second generation of the Perch platform, solidifying its revenue model and forging partnerships with industry leading marketing companies, Perch goals are to deliver a highly relevant connection between SMBs and the digital marking products that will help address the gaps and opportunities based on the personalized data-driven insight.
Business owner recognize the huge potential that social and digital marketing can affect their business but are flooded with a huge load of information from marketing technologies competing for their attention.
“We cut through the noise and make it possible for business owners to watch, learn and understand what is most important in their own local marketplace, said Perry Evans, CEO and founder of Closely. Our investors have tremendous vision and experience with local and mobile technologies and really appreciate the need for SMB channels to be reinvented with a mobile-first model. With this funding and solid advisory team, we are poised to make a strong mark on the SMB marketing world.”
The Perch application has provided more than 35,000 business owners, with a aerial view into the latest Facebook, Yelp, Twitter, Instagram, Foursquare, Living Social and Groupon posts, making it much simpler for business to stay up to date on their business and the competition through the easy use of this mobile application.