Cloud Storage Company Dropbox Acquires Cloud Photos Startup Loom.
The cloud storage company that has continued to slowly create a sophisticated consumer application suite which includes email management tool Mailbox, Dropbox has made another lucrative acquisition on Thursday, by acquisitioning the popular iOS photo application known as Loom for a currently undisclosed amount.
Dropbox will transfer Loom’s user base over to its recently released Carousel application sometime during May 16 of this year, and will be shutting Loom itself down. Due to this acquisition, Loom will no longer being accepting new users. The eight-person team, which had worked in San Francisco and Germany, will be join Dropbox to work on Carousel.
“We know this is a big deal. This decision was made with great care. We have worked hard on our product and feel that our vision aligns perfectly with Dropbox’s vision for Carousel. Dropbox has invested the past seven years focusing on building a secure home for your files. And now with Carousel comes a home for your photos and videos as well,” wrote Loom co-founder Jan Senderek on the company’s Web site.
In order to sooth any user frustration at seeing its its favorite dedicated application get consumed by a larger entity, the two companies will be offering the users to join Carousel wit the same storage price the paid for Loom for an entire year for free. Loom had priced their tiers at 5GB free, 50 GB for $49.99 and 100GB for $99.99, which made it a bit more cheaper than Dropbox generals storage costs.
Transferring one’s files from Loom to Carousel will have to be done manually by users, but Dropbox has set up a smoother exporting process with detailed instructions.
Dropbox’x answer toward its ongoing photo storage problem, works in a similar fashion that Loom did. By storing pictures within the cloud and charging users with a subscription fee for a storage use, both application allowed individuals to capture photos and not need to worry over how much room the photos will be taking up on their smartphone device. Although loom didn’t join Dropbox mainly due it its larger consumer base.
“After spending some serious time investigating if this was the right move for us, we realized that Dropbox has solved many problems around scaling infrastructure,” Senderek explained. In other words, Carousel can do it better.
Meanwhile, Loom users had full-sized photo files stored within the cloud and thumbnails stored within their phone for viewing, Now Carousel has no need for that. All the pictures will instantaneously sync across devices and are accessible with the cloud, without taking any space within the storage of a users mobile application.