Codecademy Expands Worldwide, First International Office to Open In London.
US-based educational startup Codecademy, has recently announced its plans of opening its first international office within London, after successfully signing up with 2 million Britons for its online computer programming course.
This just came around just as British schools and teachers are to prepare for the introduction of a new curriculum during September that shall introduce children to coding during a much younger age.
Codecademy has already gained partnerships in the UK with after-school coding club network Code Club and educational body Computing At School (CAS), and states that its resource have been used by more than 1,000 schools within the UK.
Along with the opening of its new London office, Codecademy will be announcing its partnership with governments and companies within France, Brazil, Argentina and Estonia, in order to localize its courses and launch pilot schemes to encourage more people to sign up for the program.
“More than 70% of Codecademy users are outside the US, so this announcement is really focused on broadening the assets to reach new countries, as well as working with the right partners in countries where we’ve seen big takeup,” Codecademy chief executive Zach Sims.
The company’s UK branch will be run by Rachel Swidenback, who previously joined Codecademy during April from management consultancy Bain & Company.
“We’ve already had a lot of relationships with key influencers and partners in the UK, including Computing At School. A lot of schools are using Codecademy to train up teachers ahead of the new curriculum’s introduction,” she said.
“The fact that coding has now been put onto the national curriculum solidifies how important it is going forward. We have school-specific efforts and also materials made for teachers. We’re focused on partnering with as many schools as we can.”
Sims and co-founder Ryan Bubinski founded Codecademy during 2011, and have since then manage to raise a total of $12.5M from investors including sir Richard Branson and Investment firms Y Combinator, Union Sqaure Ventures, Kleiner Pekins Caufield and Byers and Index Ventures.
Aside from the London office, Codecadmy is also working with Bibliotheques sans Frontieres in France to translate its courses into French and run pilot schools, with educational foundations The Lemann Foundations in Brazil to translate into portgese, with the government of Buenos Aires in Argentina to get the courses into schools, and with the Estonian government’s Tiger Leap education initiative.
The company has also recently revamped its website so it may be more accessible to fledgling programmers, while also offering even more courses designed to be of practical use in their real careers, rather than simply teaching core skills.
“We’re developing a 21st-century educational brand that’s fun and easy enough for people to use, but also recognise by industries as a solid way for people to learn these skills,” said Sims.
“People like chunked, smaller events of learning, and they like building real projects – on our new course, people can build the Airbnb website. We’re not just teaching theory: we’re teaching people to actually build something.”