ExoClick Sees Growing Opportunities With Google And Bings Adworks.
ExoClick, the world’s #1 ad network for the entertainment market, is expecting to see a growth in its business as big players Bing and Google Adwords change their policies this June.
Marketing Dive reported that Microsoft is to close its Bing Ad Express by the end of July. Bing Ad Express was meant to be an automated ad system to help businesses that didn’t have time, money, or experience to manage paid search. The closure is because Bing believes that automating the ad process took away important control from the campaigns that brands and businesses needed.
Richard Cottrell, ExoClick’s Global Sales Director commented, “Unlike Bing and similar automated ad services, the ExoClick ad network offers the option of an additional resource in the form of a dedicated account manager based on eligibility and meeting certain criteria which can be reviewed on our website in our FAQs. The account managers role is to advise clients on how to maximise the impact of their campaigns and help them scale their business. Additionally ExoClick offers 24/7 customer service to answer any doubts or problems an advertiser or publisher may have.”
The Bing news comes hot on the heels of the announcement earlier this month that Google AdWords will be banning any ads featuring pornographic content.
Benjamin Fonzé, CEO & founder of ExoClick commented, “The Google AdWords announcement is a welcome move to help drive more business through our network. We have excellent sources of both mainstream traffic and mainstream publishers to help adult advertisers drive their revenues via our ad network platform.”
ExoClick is ranked as the 5th most popular ad network in the world and last month the company reached a record milestone with 4 billion daily ad impressions.