Facebook Acquires Fitness Tracking App Moves.
Facebook has recently acquired Moves, both the application and the development company in whole. The application is available for both Android and iOS, offers motion tracking for fitness activities and has been included along side other recent acquisitions that includes Whatsapp and Instagram.
“Today, we’re delighted to announce that Facebook has acquired our company and the Moves app,” said a public posting on the company’s blog.”Since we launched Moves, we’ve been focused on running a simple and clean activity diary that millions of people have enjoyed using.”Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people.”
Moves will still continue to operate as a standalone application. Facebook is currently not interested in incorporating the technology into their own services for the meantime.
“There are no plans to… commingle data with Facebook,” claimed the statement.
This recent acquisition seems to be simply another acquisition that expands the Facebook company’s portfolio. It seems that the social networking giant want to expand itself towards other possible ventures, instead of having to simply rely on its social media sites as its only source of revenue.
The application for Moves works by automatically recording any walks, cycling and running activities done by the user. It provides information on the distance they managed to travel, duration, each taken step and calories that were burned during the process. It’s always on and ca be connected with over more than 40 other fitness tracking application to better manage ones own lifestyle.