Finnish Startup HeiaHeia Secures €1.5M For Expansion.
The fitness tracking tool that’s pivoted to a corporate wellness product, known as HeiaHeia, has recently announced that it has managed to secure over €1.5 million in a financial round. This funding was led by the Wallstreet Financial Services, a boutique investment house that’s chosen HeiaHeia for its very first investment through their new vehicle . With its recently acquired funding from both Wallstreet and Tekes, HeiaHeia plans on growing their international expansion even further through Europe and North America.
HeiaHeia’s main product was a consumer fitness tracker, but as of recently, the company has seen a continued growth comes from selling their B2B solution. At the moment, companies or teams inside the companies can compete to reach Their main goals by making employees track down their activity to compete on a greater team goal. While some companies tend to do this for a more positive reinforcement for their employees, fit and healthy workers tend to come by more costly to companies. Exercising regularly will promote a much happier and healthier workforce.
So far Heia Heia has managed to gain a decent amount of traction, counting “hundreds” of companies utilizing their products for the sake of their employees. These number also go on to include multinationals like Johnson&Johnson, PepsiCo, Ricoh, Toshiba, and Santander, have been utilizing their products in certain division. Now, for the insurance side of things, the company commented that it has created a partnership with insurance companies in several countries, which will most likely help it push its product much deeper into SMEs.
“With people spending the majority of their day at work, it’s becoming increasingly important for employers to promote wellness in the workplace. HeiaHeia’s mission is to help employers succeed in their task”, says Jussi Raisanen, CEO and co-founder. “In the coming years, we intend to improve wellness at thousands of companies worldwide by providing them with an all-in-one workplace wellness tool.”