Google Acquires Quest Visual In Order to Fortify Mobile Translation Tools.
Seems that Google has decided to recently acquire themselves Quest Visual and their well reception translation application Word Lens, for a currently undisclosed amount, the company stated during Friday. The Quest Visual team shall be joining Google Translate, according to a post placed on WordLens.com
“By joining Google, we can incorporate Quest Visual’s technology into Google Translate’s broad language coverage and translation capabilities in the future,” the statement said. “As a thank you to everybody who supported us on our journey, we’ve made both the app and the language packs free to download for a limited time while we transition to Google.”
Both Google and CEO of Quest Visual, Otavio Good, have declined to comment on this recent deal so far.
The Word Lens application for iOS, Android, and Google Glass translates printed words instantaneously. By pointing a device’s cameras at a sign or menu, the Word Lens should replace the text’s in the images with a translations. Languages packs have been sold as in-app purchases.
The application, which has been pointed out by 9.to5Mac.com to have recently been featured in an ad for iPhone, gained a prominent demo during the previous year when Quest Visual revealed the World Lens application for Google Glass during a presee event where the Glass Development Kill had been announced.
During the time, Good had told reporters that the World Lens was currently working on introducing new features to the application which would include reading technology to assist those who are visually impaired. The application’s main translation function itself is enough to get an understanding on why Google would be interested in Integrating the technology into Google Translate, but it’s not difficult to image how a reading option would increase the appeal even more.