Google Acquires Rangespan to Improve Google Shopping.
Internet Search giant Google has recently acquired a London-based provider of back office services for online retailers, using data science to help them expand their product selection based on real-time sales dynamics, named Rangespan.
This would be Google’s Third acquisition out of the UK for this year after AI-specialist DeepMind and anti-malware startup Spider.io. The latest acquisition, for a currently unknown amount, seems part of Google’s ongoing move towards the e-commerce space and its in tandem with its retail portal Google Shopping. Ragespan services have already begun to shut down and integrate into Google, According to Ryan Regans:
“Some of us, including me (and co-founder Matt Henderson), are moving over to join Google,” he says, declining to elaborate on who exactly is joining. “There are a lot of parallels between what we are doing and what Google is doing and we are excited to work together.”
Announcing this recent news in their home page, Rangespan wrote:
“We are very happy to announce that Rangespan is joining Google. We will continue to work on services for shoppers and retailers at Google, and we’re super excited about the opportunities to come”.
As part of the change, Rangespan has shut down its services.’We’ve already begun working individually with each of our retailers and suppliers on this process” he stated.
Originally founded during 2011, Rangespan’s software allows retailers and online good supplies to use existing market data to decide on which products they should continue to add and take away from their current like of products. It combines an variety of technologies, which includes an order management system, supplier marketplace, customer protection system and product data catalogeu, in one end-to-end service.
In the past it has managed to work with many large retailers based within the UK, such as Tesco, Argos and Asda on such solutions.
The acquisition will be expected to strengthen Google’s an ongoing battle against Amazon to create virtual retail hub where shoppers can go on to search for things to purchase and where merchants go to reach those consumers.
Amazon has obtained themselves more product searches from Google in recent years, taking some lucrative advertising opportunities away from the Internet giant, according to the Wall Street Journal.