The Guardian Launches A Revamped App With New Features.

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The Guardian Launches A Revamped App With New Features.

The Guardian has recently launched a revamped version of its application, expanding its coverage to include iPads and Android tablets and delivering am much more personalized experience to users.

c4 220x391 The Guardian gets personal with slick, redesigned adaptive mobile apps

Features.

The application claims to have flexible formatting that allows the Guardian editorial team to curate stories for particular regions and create pages that responds to the importance, focus and tone of individual stories. It also featured personalized homepages and individual alerts, and now host every sing content of the Guardian’s website, which includes interactive features. The  award-winning GuardianWitness platform also been integrated into the application, allowing its readers to easily contribute comments, photos and video to the Guardians open journalism platform.

Tanya Cordrey, chief digital officer for Guardian News & Media, said: “The launch of the new app is yet another landmark moment in our digital innovation journey, as we continue to evolve and improve the experience of readers across all platforms. We have involved readers at each stage of development and have created an app with great design at its heart, offering a personalised and sophisticated news experience to our increasingly global audience.”

The application is already being utilized bet over 1 million people with it still being made available for free and only supported through the use of advertisement, and like it was previously possible, user can pay $3.99 a month to download and play puzzles, pick premium content and get rid of the adverts, the Guardian has stated that it will continue to include features, content and innovations to it in order to enhance their readers experience.

Screenshot 2014 05 27 21 53 51 220x391 The Guardian gets personal with slick, redesigned adaptive mobile appsScreenshot 2014 05 27 21 58 42 220x391 The Guardian gets personal with slick, redesigned adaptive mobile apps

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