iBeacon Bringing Cheap Seats To All Sports Arena Fans.
Recently its been reported that That Apples iBeacon will be making its way towards NBA stadiums, which will alert the users of this technology in possibly finding better available seats for a price of course, according to Businessweek.
Mapping indoor technology is being used by stadium and area owners, with Offering seat upgrades being one of the latest example oh the use for this kind of technology. In this situation, any visitors to the Oracle Arena in Oakland for example, will receive “a friendly suggestion” from their mobile device once they have stepped off the escalator. The arena that will be introducing Apple’s iBeacon technology for the first time in the NBA will be Golden State Warriors.
The company behind several dozen beacons placed in the Oracle Arena, Sonic Notify, believes that sport franchises are the ideal business for the use of this technology. Unlike shopping centers,which causes a lot of worries whether ti will annoy their shoppers. “You’re not going to get mad at the Golden State Warriors and go to some other arena instead,” says Aaron Mittman, the company’s chief executive officer.
According to the report, “The idea is to boost demand by capitalizing on another tech craze working its way through professional sports: the use of cheap sensors to track people’s exact location within the stadium.”
History and Use.
The iBeacon was first introduced back in 2013, as a indoor positioning system that enables iOS devices or other hardware to send push notification to any iOS device within close proximity. The technology behind it uses Low Energy Bluetooth which is also know as Bluetooth 4.0 or Bluetooth Smart.
Apple retail stores are already equipped with this technology to use in providing customers with detailed information on products as they stroll by. MLB stadiums are also being equipped with Apple’s new iBeacon when play being once again on April. With this move, people who attend games will become “a completely interactive experience for fans.”
The NFL has also used iBeacon during the previous February Super Bowl around New York’s Time Square at MetLife Stadium.