ibibo Group Acquires Bus Tracking And Analytics Startup YourBus.in
The e-commerce company ibibo Group a joint venture between South African media conglomerate Naspers and Chinese internet investor Tencent, has recently managed to acquire a online bus tracking and analytics platform known as YourBus.in for a currently undisclosed amount.
This latest acquisition by ibibo Group comes after the company had managed to acquire, in less than 12 months, a Bengaluru-based online bus ticketing business redBus, for a reportedly amount of $100 Million last June.
The new Delhi based ibibo Group will be integrating YourBus platform, which is currently owned and operated by the Bengaluru-based Lucido Softlabs, with currently existing online travel site, Goibibo.com and redBus.in, along with the entire YourBu team joining up with redbus, reported The Economic Times.
”Our key motivation to acquire YourBus is to enhance passenger experience at redBus.in and Goibibo.com, whilst at the same time providing additional technologies and analytics to the bus operators so as to increase their efficiencies in the marketplace,” said Ashish Kashyap, Group Chief Executive, ibibo Group.
YourBus.in in was founded by BITS Pilani alumni, Satya Padmanabham and Rajesh Mallipeddi in 2011. The platform is a GPS-based website and mobile platform, which travelers can access to use in real-time information regarding the current location for a bus on their mobile platform devices and online as well.
“We believe we can potentially take Live Bus Tracking to every bus in India and make it a de-facto feature to all bus passengers and operators. We will be able to leverage the bigger support/network of redBus to achieve this,” said Rajesh Mallipeddi, Chief Executive, YourBus.
According to ibibo,Yourbus is currently functional with over 200 buses and has already been integrated with redBus mobile and online applications.