Instagram Lands A Whopping $100M Ad Deal With Omnicom.
The photo and video-sharing service owned by Facebook, called Instagram has managed to sign up it first major ad deal with an agency. The contract is set to be a year long commitment with those of Omnicom and spend over $100 million, which have been cited by unnamed sources. Facebook has confirmed this deal but has not provided any specific information.
“Our teams are going to work hand in hand to develop and execute campaigns that provide people with amazing imagery — and drive meaningful business results for advertisers,” according to a prepared statement issued by Facebook. “This doesn’t change our advertising strategy moving forward — people will continue to see a limited number of beautiful, high-quality photos and videos from select brands that already have a strong presence on Instagram.”
Facebook acquired Instagram for an amount of $715 million back in 2012. As of today, Instagram has claimed to have over 150 million users, and has increased from more then 27 million users, since the time of the purchase. 60% of Instagram has been said to be from audiences outside the U.S. and around 55 million photos are uploaded on a daily basis.
“This doesn’t change our advertising strategy moving forward — people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram,” said Jim Squires, director of market operations for Instagram, in a statement. “Our teams are going to work hand in hand to develop and execute campaigns that provide people with amazing imagery. This is an exciting new chapter and we’re looking forward to the great creative content that comes out of this partnership.”
This is how it will work, An ad in a users stream will be controlled so it can prolong its stay for an indefinite amount of time, usually far longer then a day. even if the users has logged in or out. The ads will come in various forms from static images to videos, will stay consistent with the quality of content on Instagram. The content will be bought manually and be selective, instead of have a mass quantity of content being pumped into the adspace.
Instagram is working with a “very limited number of long-term partners,” the companies said