Jewelry Brand Chloe + Isabel Launches First Beauty Product.
The direct-selling jewelry brand that leverages technology to create a unique an socially integrated retail experience, known as Chloe+Isabel, has recently announced that it would be launching its very first beauty product, a fragrance that been called Jardins du Midi. This expansion into the beauty category with Jardins du Midi signifies the company’s further growing within it lifestyle brand.
CEO and founder of Chloe+Isabel, Chantel Waterbury, had been inspired to create the fragrance from various reminders of her French heritage, such as a midday, sunlit walk through the lush orchards of the Southern parts of France. The perfume contains notes of lush peach nectar, bergamot, Jasmine sambac, White violet, and vanilla absolute. These have varied yet corresponding notes that also tie into the brands know of Chloe and Isabel, two friends with very different personalities and styles, who still managed to complement each other and are united by there common interests.
“We look at the Chloe + Isabel brand as a storyteller, not just a jewelry company. We are focused on building out categories that help tell the story of our lifestyle brand and it’s Provence-meets-Paris inspiration. Everyone has a personal sense of style, and the final touches to completing one’s own style story include jewelry and perfume,” said Waterbury. “Launching a fragrance was a natural progression as it is a great way to embody our brand and communicate a mood in one product.”
The Chloe+Isabel brand, which also offers a impressively designed, high-quality fashion jewelry, has managed to introduce the perfume in continuing efforts to provide the women of this generation with a innovative business opportunities. Jardins du Midi is one of the very first of many foray into new products that will give their merchandise an additional avenues to discuss and explore the Chloe+Isabel story. The Fragrance is currently available in a 3.4fl. oz bottle for an amount of $58.