Launches Nation’s Largest Reusable Cup Contest.

2 Launches Nation’s Largest Reusable Cup Contest. today announced the launch of the inaugural Kill the Cup University Challenge, a four-week nationwide contest that encourages students at 10 top universities across the country to reduce waste from disposable coffee cups.


The campaign, which will last from Oct. 6 – Oct. 31, combines gamification and social media to communicate a message of sustainability to students, faculty, and staff. is providing online training and resources to student ambassadors at each of the participating universities. Student teams at each university will track their progress and the popularity of their campaigns, and the teams that generate the greatest improvements in environmental awareness and impact will be eligible for $5,000 in grants to fund their own social impact projects.

“We at look forward to the impact we will be able to create with the Kill the Cup University Challenge,” said Drew Beal, co-founder and executive director of Social Ventures for Sustainability. “I couldn’t be more excited about our inaugural group of student teams. They represent a generation that will lead the charge for social responsibility.” uses prizes and contests to promote environmentally friendly behavior among consumers. During the university challenge, customers who bring reusable cups to campus coffee locations can upload photos of their cups to to become eligible to win gift cards and other prizes.


The rate of coffee cup reuse has been a point of interest for many national coffee retailers, most notably Starbucks. According to their website, the Seattle-based company has a 2015 goal of achieving a 5% reuse rate. Reported figures from 2012 and 2013 have been 1.5% and 1.8% respectively.

“If we are serious about changing behavior, we have to make it fun and engaging,” said Beal. “That’s what we’re trying to accomplish with programs like the Kill the Cup Challenge. Our vision is for this to become the “March Madness” for environmental student groups.”

The ten participating universities in the Kill the Cup University Challenge are:

  •     Boston University
  •     New York University
  •     Villanova University
  •     Georgetown University
  •     Miami University (Ohio)
  •     University of Michigan
  •     Loyola University Chicago
  •     University of San Diego
  •     Washington State University
  •     California State University San Marcos

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Kevin is passionate about startups and loves to write about them. Previously Kevin ran a design studio. Now he loves to write about tech and startups.

  • Drew Beal

    Hey Kevin, thanks for sharing the news. Great job breaking down the key sections of the university challenge. Kill the Cup is looking forward to generating a lot of excitement around this campaign, your support is great appreciated!

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