Medium is one of the biggest and newest blogging platforms out there. Medium is based on the belief that the sharing of ideas and experiences is what moves humanity forward. The Internet is the greatest idea-sharing tool ever imagined, but they’ve only scratched the surface of its capabilities. Medium is a media based startup led by the ex-Twitter founder Evan Williams.
Just a few hours ago, it was announced that Medium received a 25 million dollar round funding led by Greylock, with participation from Google Ventures and several individual investors including Chris Sacca. Like Twitter, the question of how Medium will monetize it’s platform is still unclear. Most people speculate that Evan Williams will come through with a strong plan or at the very least bring on someone who can create a powerful plan. A possible monetization plan could be creating something similar to lenses that Squidoo uses for their platform or editorial ads.
Medium has been known for a clean and easy to use design. Medium faces competition. Blogging platform Svbtle today announced that it is now open for all, meaning that the formerly closed club has taken down the red line and invited the masses in. With this move, Svbtle could pull writers from Medium, which would stall its growth.
“When Blogger launched almost 15 years ago, it was among the first products to give anyone a place to publish their thoughts,” Elman and Sze wrote in a separate post on Medium. “Since then, content has increased exponentially, but there is still a lot to be done to help people express their ideas and reach the people who would be most interested.”
For those who don’t know, Evan Williams also founded the early Blogger, which started the trend of blogging.