Mobile App Feedback Platform Lookback.io Raises $2.2M.
Lookback is upcoming application that allows iOS developers to find out how many people have been using their apps without having to go into the usability lab or over head cameras and one-way mirrors. It keeps track of whats currently happening to the application being tested while using the front facing camera on Apple iPhone,iPad, or iPod to film the users. This will allow companies to test out their application in real business situation instead of using laboratory conditions.
Since Lookback will now be working with applications sold on the App Store, and not just in development, this could lead towards it begin used in situation where user support can be quite difficult but necessary. The high quality video recording to the web, where developers will view the face and screen recording side to side.
The application was given a private beta launch during the previous year and has claimed over several thousand users, which have included, Yammer, Venmo, Spotify and King.com, Interestingly enough, the app was developed out of Spotify, where lead developers Jonatan Littke and Jaochin Bengtsson worked there before going off to co-find Lookback in Sweden. Littke’s brother Carl had joined in as a third member of the team, as a web developers.
During Thursday, the startup had announced that it managed to raise over $2.2 million in seed funding from Index Ventures, Lackstar and a angel investor, Ilya Sukhar, co-founder of Parese. In there released statement the company went on to say As Lookback continues to grow, this strategic investment will be used to scale both the platform and team, and also expand its services to new arenas.”
During an interview with ZDNet, Jonatan Littke, the CEO, said the company was already working on an Android version.”We are interested in every platform out there, eventually.”
Littke says that Lookback is “more about understanding the individual user, rather than 3,000 users.” However, “what you can do that you couldn’t do before is research at scale, with users in different place, such as on the metro or at work. You now have the opportunity to understand users even better.”
Loockback is currently available for the public in beta phase and is also downloadable for free, but there are plans set for a charge fee, possible a subscriptions, sometime in the coming future.