Mobile Technology Rentals Launches a New Website.
Mobile Technology Rentals (MTR) recently adapted a new online presence with a custom designed WordPress website built by Idea Marketing Group, a Chicago area marketing company. Working with Idea, MTR was able to set clear website objectives that Idea could implement, creating a functional and highly productive website with a clean look.
Mobile Technology Rentals is the leader in iPad, tablet and laptop rentals. With a staff passionate about technology and dedicated to customer satisfaction, MTR provides customized mobile technology solutions for customers throughout the United States. With one of the largest inventories of iPads, tablets and laptops in the U.S., MTR ships and delivers mobile devices to clients for use at events, conferences, trade shows and conventions. They also manage custom configurations of rental devices for show quality performance in quantities of any size and with a quick turnaround.
“One of our most important goals for 2014 was to have our website represent who we are: the country’s leading mobile device rental company,” says Niraj Jain, owner of Mobile Technology Rentals. “After in depth research, it became clear that Nicole and Idea Marketing was the clear choice to lead our Internet Marketing efforts. Idea and its incredible team took the time to understand our company and most importantly who we are. They exceeded all our expectations both creatively and experientially. With the Idea team as our marketing backbone, we are ready cement our position as the go to company for mobile device rentals.”
MTR needed a internet presence that would compete in the national marketplace. Idea built them a custom WordPress website with a heavy SEO focus. Since each event requires different rental needs and quantities, MTR offers potential customers the opportunity to request a quote. MTR then provides a “one business hour response” guarantee. The site is easy to navigate and the call to action are strong throughout the site. The design of the website implemented the latest features including parallax scrolling effect. MTR staff can use the products section as a resource when helping clients choose the right products for their events.
Because of MTR’s strong technology background and their level of involvement in the design process. Idea utilized a new approach to the development of MTR’s site. The website was designed as a website within the browser, allowing Idea to prototype the website and test at the same time. MTR was able to view the design in various browsers and devices, resize them, as well as click links, navigation and hover states rather than pretending that an image is a website and then seeing the website as the end product.