Neil Young Brings Back High-Fidelity Music With PonoPlayer.
Neil Young, one of the most famous songwriters around, has recently launched a digital music service and portable service device through the crowdfunding website known as Kickstarter. With A video that features such greats as Elton John, Mumford & Sons, Jack White, and Arcade Fire, Neil Young has staked this case for his high-fidelity alternative to that of the iPod, with promises of conveying “the feeling, spirit, and emotion that the artists put in their original studio recordings”.
The PonoPlayer device will be supported by an online music downloads store called PonoMusic, which will sell files at a higher resolution than rivals like Apple’s iTunes.
“It’s about the music, real music. We want to move digital music into the 21st century and PonoMusic does that. We couldn’t be more excited about bringing PonoMusic to the market,” said Young in a statement accompanying the announcement.
Young will act as chairman of PonoMusic, working with chief executive John Hamm, a fellow music industry veteran. “Our goal was to offer the highest quality digital music available from all the major labels with the world’s greatest sounding, user-friendly portable music player,” said Hamm.
The Early Hours.
Within hours of launching their Kickstarter Campaign, Young had managed to receive over $500,000 worth in pledges from music enthusiast. Most of these purchases are of the first edition PonoPlayer,A prism-shaped device that has been created to specifically play high-quality FLAC music files. The standard PonoPlayer of 128GB will be worth $300 from Kickstarter. Young will also be offer a $400 deal for “artist signature series”, which comes along with laser-engraved signatures and music picks from such artist like Foo Fighters, Beck, and Patti Smith.
“Pono is about the music, it’s about the people who make the music, and the way it sounds to us when we’re in the studio making it,” Young explains in the Pono trailer. “It’s about you hearing what we hear, and that hasn’t happened in a long time.”
Along with these Pono devices, Young and his cohorts will be planning to sell digital music files through the PonoMusic.com store. Every quality will contain “about 30 times more [sound]data” than a normal MP3 player would have. Even so, all Pono material will have a CD quality to them “depending on the … available master recordings”. Some music might have a better resolution of 9216 kbps.
While Pono has yet to announce a launch date for their online store, they have assured to be supported by all major labels, and will include independent labels of all genres. Pono Player should be expected to begin production during the late summer of this year.