Opera MediaWorks Purchases Rich Media Mobile Ad Startup Apprupt.
The world’s largest mobile advertising platform, Opera Mediaworks, has recently announced the acquisition of apprupt, a leading mobile advertising company based within Germany. This deal will expand on Opera Mediaworks presence into the German market whilst giving apprupt’s existing client base access to additional capabilities.
“Germany is an important and fast-growing mobile ad market and is expected to reach $1.8 billion by 2017,” says Mahi de Silva, CEO, Opera Mediaworks. “Integrating apprupt into our platform will help us grow our reach into this important territory, giving our clients even broader global reach for mobile advertising.
Apprupt is a leading mobile advertising specialist based in German speaking markets, ranging from more than 22 million mobile uses. With a premium publisher portfolio of more than 250 mobile websites and applications, apprupt allows brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt publisher clients include IDG, Bauer and Tomorrow Focus Media as well as Lovoo.
“Like Opera Mediaworks, apprupt is a business driven by cutting-edge technology and premium audiences, so they perfectly complement our existing global footprint. Working together, apprupt and Opera Mediaworks will help local advertisers reach a broader global audience whilst also introducing a wide range of new capabilities from rich-media ad formats to programmatic tools for German-speaking markets.”
“Opera Mediaworks’ global business is a reflection of what we’ve built in our home markets an end-to-end mobile advertising platform that’s focused on great technology and premium mobile audiences,” says Jascha Samadi, CEO, apprupt. “We are excited to become part of Opera Mediaworks’ global platform and help them achieve success in some of the key European territories.”