How To Optimize And Use Unique Pictures To Build Early Traction
Have you notice that commercials and top company’s facebook picture post have nothing to do with anything related to their brand? For example, I recently saw a commercial on TV of someone playing basketball. After 30 seconds of confusion, the commercial ended with “Got milk?” What does basketball and shooting hoops have to do with milk? Nothing, but these companies were able to grab my attention to the very end of the commercial. Our human brain learns by itself on how to adapt to regular old school style commercials, but companies have been coming up with unique picture postings and caption to grab the reader’s attention in a more modern way.
Optimizing Your Pictures
The best way to get your new startup’s product out to the public is by showing the public what it is about. The ultimate way of doing this would be approaching every customer in person and asking for feedbacks etc. but that isn’t very scalable for a tech startup. Most startups and companies focus on using photos as a demo for potential users to view.
Let’s say you got all your stunning pictures together, now it is time to optimize them. For example, you could have the best landing page for your product, but you will lose a lot of customers if the picture doesn’t load. People believe what they see and they like to see what they will be buying. You can have the best copywrite on the landing page, but without a picture people might leave right away. In my previous eyetracking article, I wrote about how people usually look at pictures first when they land on a site. This catches their attention and the picture will determine whether or not they should continue reading your copywrite.
In order to maximize our conversion results, we have to optimize the pictures to load quickly and effectively. The most obvious answer to this would be to make your images smaller. A 1MB picture will load slower than a 600kb picture, but in exchange you lose quality in the picture. For example Hubspot did a study on this and found out that users convert a lot more if the pictures load quickly. Refer to this table to understand the conversion rates some more:
As you can see, the conversion rates increased on every single landing page. The average conversion rate increased 11%, from 31.8% to 35.6%. That’s four extra leads for every 100 visitors that we wouldn’t have gotten before. Who would have ever thought that a picture can make this much difference right?
How To Optimize Your Pictures
Now that we know it is important to optimize your pictures, let’s take a look at how we can do this. The first step to doing this would be lowering the size of your picture as much as possible. You want to be able to find a balance file size between quality and the actual file size of the picture. This will not only convert better, but it will also help you save storage and bandwidth for your posts. PNG files typically have a higher file size than JPG files, but the quality is much better and if you need to edit it later on PNG comes in handy. GIF images take up a lot of memory and seem to load a lot slower than static images.
Smush.it uses optimization techniques specific to image format to remove unnecessary bytes from image files. It is a “lossless” tool, which means it optimizes the images without changing their look or visual quality. After Smush.it runs on a web page it reports how many bytes would be saved by optimizing the page’s images and provides a downloadable zip file with the minimized image files. You could simply link a photo or upload a photo and Smush.it will deal with all the background work for you. Smush.it will try it’s best to keep the quality while lowering the bytes.
This is another free web app that can help you optimize your pictures. Using this free online service, you can resize, compress and optimize your image files. Using the service is as easy as clicking of button! This is a simple, straight-forward, and free solution to optimizing all your photos.
Have you noticed that most big companies do not have white space in their photos or around the edge? Because white space is unattractive, useless, and takes up filesize. When it comes to optimizing your pictures, use a quick photo editing tool to try and cut out the white space in the picture. Another good way to approach this would be to make the picture transparent instead of a white background. That way your file size will remain low and at the same time only your main object will appear.
Using Unique Photos To Build Early Traction
Now that you understand how to optimize your pictures, it is important to use unique and attracting photos to build early traction. A bad photo will throw a potential customer away and a good photo will force the user to continue reading. What’s the difference between a good photo and a bad photo? A good photo is unique and direct, meaning that it will attract your customer right away. A bad photo can be a photo will bad quality or something that doesn’t attract a customer.
For example, I saw a facebook posting by Godaddy on my newsfeed the other day that attracted me and made me click on it. Here is the photo:
What was so unique about this photo? The picture itself attracted me. Did the picture have anything that was related directly to their web hosting services? Not really, but the photo attracted me and that forced me to continue reading about their company. The first thing I did after I saw the photo was look the left side of the screen. The left side of the screen allowed me to understand that I can use Godaddy’s service to build a powerful online presence. After that I read their post description and was able to determine that they were marketing a tool that will help build my online presence. Of course, I clicked on the link afterwards to see how it can help me.
The truth is that most startup have a product that solves a problem. Most of the potential customers out there need this problem solved, but they don’t realize that they actually need it solved or they don’t realize that there might be a solution out there for them. The best way to build traction is to make the potential customers read about your product. Unique pictures can help potential customers discover your product.
Next time when you are thinking about creating a blog post or a landing page, try to think of something unique that is out of the normal picture and use that as your main lead capturing method to build traction.