Pubmatic, Online Advertising Company, Prepares To File For IPO
Pubmatic, an online startup advertising company, is rumored to be preparing for IPO. The company according to rumors from Wall street journal and Venturebeat, is valued at 1 billion dollar. There are a lot of advertising startups out there, but what makes Pubmatic stand so strong? Let’s take a look.
PubMatic enables publishers to realize the full potential of their digital assets. Since its founding in 2006, PubMatic has consistently been first-to-market with industry-changing products, services and systems for publishers. The company has a similar approach to BuySellAds where you can buy ad space with direct publishers or ad networks. Pubmatic is special because it has a real time bidding system where you can bid on ads for your site. Pubmatic can also help you distribute your ads to multiple sites, mobile platforms, and many more.
The PubMatic Strategic Selling Platform bridges the gap between a publisher’s direct sales (guaranteed inventory) and their 3rd party (non-guaranteed) sold ads. With PubMatic’s solutions and services, publishers are equipped to realize the full potential of their digital assets.
PubMatic integrates reporting, yield optimization, real-time bidding and brand protection into one platform for ease of use, speed of sales and the ultimate optimization of ad revenue across all digital sales channels and dynamically served devices.
Ad networks make a lot of money when they start to get popular. Pubmatic claims that their revenue jumped up by more than 100% in the last year.
Last year, we saw a few ad networks that had solid exits. The startup is backed by Nokia Growth Partners, August Capital, DFJ, Helion Venture Partners, and Nexus Venture Partners. PubMatic has raised a total of $76 million in funding to date. Quite impressive.
To learn more about how to buy from Pubmatic, visit their buy link here: http://www.pubmatic.com/media-buyers-ways-to-buy.php
To learn more about how to target visit their link here: http://www.pubmatic.com/media-buyers-ways-to-target.php