SolarCure The Service that Offers Impact Investment Opportunity.
At a time when consumer demand for purpose-driven brands and investor hunger for purpose-driven investment opportunities both are increasing, a New Jersey company is offering businesses and investors a triple win of supporting veterans and VFW posts, greening the environment through solar energy and reducing the nation’s dependence on foreign energy sources. It is a formula that offers a powerful return on investment to all clients.
SolarCure, based in Colonia, New Jersey, is a cause marketing firm that recruits business sponsorship of solar panels for VFW posts to help them reduce energy costs while providing the sponsoring businesses green and veteran-friendly purposeful marketing that strengthens their own brand. SolarCure is the brain child of Raymond Saluccio, an established inventor, businessman and entrepreneur.
With SolarCure businesses can invest in a better future, as it engages with any businesses in the nation to adopt part of a solar array for a veteran organization. SolarCure offers any business an eco-friendly, and veteran-friendly brand, packaged with 25 years of inspiring patriotic content.
Once each solar panel system installation is completed, web based monitoring software will provide a constant feed of the multiple patriotic and environmental benefits each project provides.
Directly benefiting from this support will be the VFW posts that are seemingly forgotten. VFW enrollment nationally has dropped from 1.8 million in 2004 to 1.4 million today, according to the VFW headquarters in Kansas City, Mo. The number of posts worldwide has dropped from more than 9,000 to approximately 7,000 during that time.
Businesses can now quickly and affordably engage with SolarCure to support these posts while gaining a strong purpose-driven brand. Businesses can simply adopt part of a solar array to be installed at a VFW post. This adopted solar array will support the post with a reduced energy bill at no cost to the post. The purpose-driven branding then continues as the adopted solar arrays will improve the environment and create a more green-energy-friendly America.
This purpose-driven branding is affordable. For a low one-time cost, any business can become a sponsor of a solar panel. To date SolarCure has reenergized company brands across diverse business sectors, including automotive care, banking, credit card processing, education, floral, HVAC, insurance, IT, landscaping, law, manufacturing, printing, sports and recreation and trucking. As each solar panel generates power for its VFW post, the adopting business’ brand will be leveraged through generations to come.
SolarCure is seeking an outside investment to capitalize its operation. This investment will provide an aggressive return to investors, conservatively 100 percent return on investment dollars, according to Saluccio. Risk has been minimized as the SolarCure model has already begun to show positive returns for businesses. By design, investment and SolarCure together create dividends both with financial gain and also with great social impact. SolarCure’s unique product offerings will sustain investors and give clients powerful brand leverage and 25 years of patriotic content to influence the company’s image and consumers.
SolarCure comes at a time when consumer demand for purpose-driven brands is increasing and investors are hungry for opportunities to invest in purpose-driven businesses. Business coach and entrepreneur Brian Whetten, writing in the Huffington Post, noted that the question in today’s board rooms is “how can business be more of a force for good.” Writing in Advertising Age, Bob Liodice, president of the Association of National Advisors, noted that 73 percent of surveyed marketers believe “brands with societal purpose will drive more business growth.”
At the same time Willy Foote, founder and CEO of Root Capital, and Tracy Palandjan, co-founder and CEO of Social Finance Inc., wrote in Stanford Social Innovation Review that “investors crave these new opportunities” and pointed to the launch of Morgan Stanley’s Investing with Impact Platform as proof.
Investing with Impact was launched in November 2013 with a five-year goal of $10 billion in investment in a range of products targeting social responsibility and environmental sustainability. Shortly afterward, Goldman Sachs followed by raising $250 million for its social impact fund.
“SolarCure is positioned to sustain investors, our nation and our veterans,” Saluccio said. “Impact investing is ready to break out from is niche of philanthropy-minded funders and capture the imagination of mainstream international investors. SolarCure has now captured the imagination of a nation and with little assets to be acquired it will become the poster child of sustainable impact investing for generations to come.”
SolarCure also has engaged in offering veterans careers, committing to hiring at least one veteran per solar panel installation job in its nationwide solar installations.