Spredfast Reveals Advanced Pinterest Insights Offering for Brands.
The most comprehensive social marketing platform, Spredfast, has recently announced this participating in the Pinterest MarTech Developer alpha, which will also include official access to the Pinterest Business Insigts API. The alpha initiative complements the wide arrange of analytic tools that are already available in the Spredfast platform. Spredfast will not provide brands with previously unavailable insights about their performance, impact and community engagement on Pinterest.
Filled with the knowledge that shall allow them to have deeper understanding of the content that appeals to most Pinners, brands will now design their content strategy to drive the most engagement on Pinterest. With access to the Pinterest Business Insight API, Spredfast customers will now be able to identify the most frequently pinned content on their official website, garnering valuable information, to develop and amplify content that resonates most with Pinners, as well as applying those learning into various resonates most with Pinners, as well as applying those learning into various relevant aspects of their marketing.
To be more specific, through the Spredfast Social Inbox, customer will be able to monitor repins with an in-depth look at the virality of content across their own Pinterest boards as well as their website. Furthermore, Spredfast customers can tag pins and categorize them by campaign for easy management and performance review.
“Pinterest is a rapidly growing social discovery platform and it’s important for brands to understand their audience’s behavior. We are excited to provide our customers with a deeper level of insight into what content is resonating, both within the Pinterest community as well as on their owned media properties,” said Rod Favaron, CEO of Spredfast. “This relationship opens the door for customers to see even more value from Pinterest, delivering more impactful and engaging content to their audience.”
“Spredfast’s expanded functionality enables us to now connect with our consumers across every major social network. With this launch, we’re excited to not only build an understanding of what content is performing well on our Pinterest site, but also on our owned media,” said Jason Nickel, Manager of Social Media at Brooks Brothers. “That knowledge will certainly inform and enhance our social strategy.”
“Spredfast’s integration with Pinterest will connect one of our most important community spaces with the tools and processes we use every day to manage our broader social media presence,” said Natanya Anderson, Social Media and Integrated Marketing Coordinator at Whole Foods. “We’re looking forward to integrated moderation and workflow so we can quickly and easily amplify the best Pins to our community in a seamless and authentic way.”