Startup HealthKit Irritated Over Apple’s Use of its Brand Name.


Startup HealthKit Irritated Over Apple’s Use of its Brand Name.

Apple’s very own Healthkit, which is aimed towards helping out developers come up with a new generation of health-focused applications, have generated a lot of excitement, especially among health professionals.


Although, recent news of Apple’s launching at its Worldwide Developer Conference held in San Francisco spread all over the world, the tech giants health-care push keft a health-informatics firm completely stunned.

But as news of Apple’s rollout at its Worldwide Developer Conference in San Francisco spread across the world, the tech giant’s health-care push left a health-informatics firm stunned.

“I woke up at 4:30 a.m. and turned to my Apple iPhone to check my emails,” a HealthKit executive said in a blog post.“Someone had emailed me to ask whether Apple stomped all over your name or did we do a secret deal with them. Huh?!”

The blog post continued: “Apple liked our HealthKit idea so much that they have used our name and launched a new product called HealthKit.”

But the company executive added: “HealthKit is already in use, by us!…As an Apple fan, I feel let down.…Are they so big that they are above doing an ordinary Google search?”

Apple has been unreachable for a comment on these recent events.


This controversy is similar to another recent dispute that involved Facebook and its application called “Paper.”

A New York startup earlier in th year complained that Facebook was using their name, which they had trademarked.

FiftyThree’s very own “Paper” allows users to sketch,draw and create all sorts of designs on the iPad, it had won Apple’s best iPad application of the year award during 2012.

Interestingly enough, FiftyThree’s Chief Executive and co-founder George Petschinigg also found out during the early morning about this happenstance.

“Thursday morning, I woke up and was greeted by press announcements and emails from investors and friends and tweets asking if I’ve seen the news about Facebook,” stated Petschnigg. “It was a surprise to our customers, to our partners, to our developers.”

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