Twitter Acquires Native Ad Firm Namo Media to Roll up With MoPub.
Twitter has recently manage to acquire a native advertising company known for in-stream ad technology, named Namo Media. The starutp has been backed by Google Ventures, betaworks, Trinity Ventures, Andreessen Horowitz, and Susa Ventures as well as angel investors which include Kevin Scott, Chung-Man Tam, Keith Coleman, Garrick Toubassi, Tikhon Bernstam, Micheal Levit, Benhamin Ling, and Paul Buchheit.
Both Twitter and Name Media have confirmed this recent news, although the terms behind this acquisition have yet to be disclosed.
Twitter’s VP of Product Kevin Weil had this to say on the Twitter Advertising blog:
We’re excited to let you know we’ve agreed to acquire Namo Media! Since we acquired MoPub last October, we have been working to bring native ads to mobile app publishers in order to create a more seamless and less intrusive ad experience for users. We believe strongly that all app developers large and small should be able to monetize their applications without sacrificing the user experience.
In our conversations with the Namo Media team, it became clear we share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users. We’re thrilled to add Namo Media’s expertise and technology to the ecosystem MoPub and Twitter have already developed to continue building the best native ads platform for app developers and publishers.
A message on the Namo Media blog says:
At Twitter we’ll continue to work on building the best native advertising platform for app developers with the goal of continuing to improve the native ad landscape for all mobile app developers.
Combining our technology with MoPub will offer our current and future customers a more powerful platform to generate revenue, all while preserving an amazing user experience. If you’re an existing publisher partner looking for more information on how to take advantage of these future capabilities, we’ll reach out to help you transition to MoPub’s native ads platform.
Twitter had mande MoPub Programmaitc native advertising platform open for all of its advertiser in less than two months ago.