Yahoo Acquires Mobile Messaging App Blink.
Yahoo has recently decide to take a gamble by entering the self-destruct messaging application business dominated by the likes of Snapchat, by recently acquiring Blink, another application that offers a similar services, for a currently undisclosed amount.
According to sources, as part of this recent deal, all seven members of the startup will become official Yahoo! employees and the application itself will cease to exist once the deal has been finalized.
Launched in no more than a year ago for the iOS, Blink is one of the many application startups that has attempted to copy the success of Snapchat, which allow its users to set the automatic deletion of messages after a certain amount of time.
Blink had launched its Android version sometime earlier during this year. The creators behind this application, Meh Labs, have boasted over more than 100,000 user, mostly in the North America and gradually gaining more.
During a brief posted statement, the Meh Lab team said they developed Blink because they believe everyone should be allow to freely show the same honesty and spontaneity in their online conversations as they can in person..
“We look forward to the possibilities that will come from bringing the Blink vision to Yahoo!,” the blog post said.
It still remains to be seen on whether Blink’s staff and technology will have any immense effect on the marketplace, as the self-destructing messaging application market has seen competitors to Snapchat bow down by the wayside in the past couple of years, with the most recent example of Facebook’s Poke application being terminated some time ago.