Yahoo Acquires Startup Wander (Day) For 10$Mil
Wander or Days, announced earlier on their website that they have been acquired by the Yahoo team and will be working along side with Yahoo on their emerging mobile apps. Days is a visual diary that lets you capture & share your whole day at once. It’s a day in your life, as it really is, in just a few photos a day. This isn’t a surprising acquisition. Yahoo already has Tumblr, so a diary log app just adds to the product line.
Wander is a startup that graduated from the TechStars group in 2012. Their initial idea was to build a travel diary product where users could keep records of their travel and send it off to their friends. Shortly after, they changed their goals to another app named Days. Their goals were to allow users to save up a bunch of pictures/videos in a day and share it the next day in a whole package. On Wander’s blog, the founders left a message:
We’ve spent the past few years figuring out how to make content creation as habitual as content consumption. That’s the idea behind Days, the daily visual diary we launched in May 2013. Nine months later, we’re excited to announce that we’ve accepted an offer to bring our work on daily habits to Yahoo. We started our company with the vision of transforming daily habits, and we’re proud to be joining a new one that shares that mission.
Our entire team will be joining Yahoo’s NYC-based Mobile and Emerging Products group, where we’ll continue on as a startup team within a larger organization. The Days app will live on as a standalone entity, and we’ll also be working on some exciting new projects that we can’t talk about just yet.
Sincerest appreciation to our investors, our advisors, our friends and families, the good folks at Apple, and, most importantly, our users! Your days have inspired us and it’s been beyond rewarding watching the product and community we’ve built together evolve and grow. We are so grateful, thank you!
If you have any questions, please tweet @wander or email us via email@example.com.
-Jeremy, Keenan, Lara, Sean, and Whitney
The wander startup team consisted of 5 employees and will all continue to work for Yahoo.