Yum Yum Videos Company is Moving to Reinvent Whiteboard Video Animation.
Yum Yum Videos is an explainer video production company that has created hundreds of animated marketing videos in more than 30 countries and in 15 different languages, with their clients ranging from new technology start-ups to big brands, like American Express and Heinz. Aside from working with a large variety of video styles, Yum Yum Videos does not only specialize in whiteboard video animation, but is also aiming to reinvent the now classic technique with state-of-the-art software.
Whiteboard video is traditionally a basic technique, where an artist tells a story by drawing it on a whiteboard creatively, while being recorded with a camera. Some of the first whiteboard marketing videos ever recorded were a series of UPS TV commercials around the year 2002; and then a few years after, those same videos reached social media success when they were uploaded to a then-blooming YouTube website: companies all over the world started to embrace the whiteboard technique to make their own ads. The catchy effect of the storytelling-in-process made whiteboard videos a great choice for online companies to explain their product and services, a trend that has been growing since.
At present time, many of the corporate video production companies are turning their efforts to digitally recreate old-school whiteboard video techniques, due to the advantages and lower costs of digital animation; but they are limiting themselves on replication, instead of a true renewal of whiteboard video animation. Yum Yum Videos’ commitment is to turn the table on this scenario and enhance the whiteboard experience, by optimizing it with the help of longstanding 2D animation knowledge and the mastering of software tools, turning this video style into a livelier process, pushing whiteboard techniques to the limit and bending boundaries, aiming for the most spectacular results. Here are some whiteboard animation examples made by Yum Yum Videos.
Karina Sacco, CEO for Yum Yum Videos, explains her company’s straightforward decision to “take the best from old-school whiteboard technique, to then boost it with the engaging potential of animated explainer videos: 2D state-of-the-art animation, even greater storytelling and lively animated characters.” Latest animation software in skillful hands can turn otherwise static whiteboard videos into more compelling ideas, making cartoon characters and concept diagrams really come alive and do more than just standing on digital paper.
“Why can’t we expand possibilities beyond whiteboard itself?” Sacco asks, also stating that “nostalgic ones may love camera-driven whiteboard animation, but young entrepreneurs will embrace the new digital possibilities we’re offering: it’s simply a more beneficial and cost-effective investment for any online company.”
Yum Yum Videos is presenting a real marketing challenge for years to come, where renewed digital whiteboard video animation becomes a powerful choice for any online business, next to the other explainer video styles, as it is analyzed in their latest free eBook, “The Ultimate Guide to Explainer Videos”. This forward-looking goal from the video production company is a call for other companies to exploit explainer video’s engagement possibilities and stand out differently, and this is hopefully where whiteboard animation production is now heading.