Zeebox Becomes Beamly to Concentrate on Social TV.
Its been over two years since Zeebox made its grand appearance with the idea of bringing web functionality towards regular TV viewing. During this time it had managed to catch the attention of BSkyB, which invested money into the service, and its creators have also begun to discover that when it comes to those using Zeebox, the social side is the best feature. So much that Zeebox has ceased to exist, the application has changed its name Beamly.
This new application has has been revamped form the ground up, with the social experience that originated from Zeebox but hiding on the sidelines now front and center.
Anthony Rose, CTO of Beamly and former iPlayer boss, had explained during an interview that the new application represents a shift within the Zeebox audience now that it has flown with a social flag.
“The reason is principally over the last six months we have introduced a lot more social features. Some people want the TV guide or the remote functionality, all the gadgety features, and we have really excelled at that. But we have been amplifying social and we have really seen it take off,” said Rose.
“Now 65% of Zeebox users are female, particularly in the US. We are resonating with the same sort of audience that Pinterest has, where it is women at home, extremely social, who want to talk about shows twenty-four-seven.”
Rose and his team are hoping for Beamly to become everyone go-to destination for all things related towards television, with new features elevating it from being just a programming guide. These will include a better way to discover of shows and people, news feeds for when they are not watching a show and the capability to join a community that wont’t spoil the episodes for visitors. That’s some good news for anyone who stumbled across spoilers for their favorite shows on Twitter.
The new application has become available as of today, and Rose believes that its a services that comes will equipped for the inevitable future of television programming.
“We always wanted to be the social network for TV but when we got started we were faced with broadcast television,” said Rose. “So we are calling this second screen 2.0.”
“There is no doubt in anyone’s mind that we will be watching television in a vastly different way in five to 10 years. Viewings will be where and when we want on any device and we will be interacting with shows and speaking to our friends.”We have to resonate with that – and offer what people want.”