Zentano launches The First Multi-Channel Guest Marketing Automation Solution.
Zentano launched the first-of-its-kind cloud-based solution that delivers personalized, strategically timed communications throughout the guest lifecycle to maximize guest lifetime revenue. Zentano combines high response email, direct mail and mobile campaigns to attract, engage, upsell, retain and win back guests.
While successful hoteliers understand the value of repeatable marketing to grow revenue, the conventional funnel approach only addresses the acquisition phase of the lifecycle and fails to increase on-property spend, drive repeat visits and secure direct bookings without the OTA’s. Zentano’s integrated program goes further by building a direct relationship through the entire guest experience – before, during and after their stay.
“It’s about connecting with your guests, with the right message, at the right time, and marketing across multiple touch points in a strategic manner,” explained Chris Miller, Zentano’s Founder and CEO. “We started with the guest experience and worked back toward the technology. Existing marketing products in the hospitality space are undifferentiated point solutions that focus on only one or two facets of guest experience and their response rates are low.”
Zentano has put together a team of award winning, hospitality marketing experts, veteran advisors and developers to create a service that addresses the full guest lifecycle that is automated, measurable and profitable. Research has shown that lifecycle marketing programs improve campaign performance by 55%, increase engagement by 67%, better satisfaction by 54% and that just a 5% increase in customer retention can increase profitability by 75%.*
Zentano makes it easy for operators of large chains and full service independents to get started with no setup fees or contracts. The guest data is uploaded from the property’s PMS to drive the suite of customized campaigns, including a unique privilege card to increase customer spend on amenities. Management can track ROI in real-time using convenient dashboards that measure spend and return across channels, while helping identify and target their most valuable guests and prospects.
“Zentano is a powerful tool that enables hoteliers to win back their guests from the OTA’s and flash sales sites, and show guests that they are valued,” adds Miller. “Your guests will show their appreciation by spending more, staying loyal and becoming advocates for your brand.”